Like John the Baptist, who cried out in the desert inviting his contemporaries to: PREPARE THE WAY for the coming of the Lord (Matthew 3). We are the voice that cries out in the cold of the winter to men of our generation, we are saying: prepare your way to eternity!
Our voice is pleading you to consider the destiny of your IMMORTAL soul.
In the same way that you take care of your body every day… your soul needs your attention because it is your soul that will go into eternity. Your body is a dust that will return to dust. But your soul inside you is eternal and will live forever.
Neglecting your soul is foolishness … the body and this present life are temporals and shall surely pass… but your soul will live forever. Your soul needs to be reconciled with your creator, who is the Eternal God. What will separate your soul from God is called sins.
The atonement of sins is what was done by Christ Jesus at the cross of Calvary. He did it so that anyone who comes to him, and asks for the forgiveness of sins, may have his soul saved from eternal condemnation.